As on Ask Men, Times group 05/05/16
A Starwalker ‘platinum coated’ MontBlanc pen encased in the pocket of his pristine slim-fit solid white Hugo Boss shirt which is tucked in to his Deisel Black Gold distressed jeans held by the evergreen Ferragamo buckle – meet India’s Metrosexual Male. Shiny faced with slick hair, these men look good, smell great and are ready to spend on those luxury getaways! What’s important to them?
- Location? Not so much. They want the fabulous infrastructure.
Men don’t care about ambience. They want pristine facilities, a hotel with requisite equipment and adequate maintenance. They want grandiose – that Italian marble finish, lux rooms, a fully stacked mini bar, lavish gardens and pool or pools (more than one preferably!) and the works. Think Oberoi, any of them ending with a ‘Vilas’ is a perfect getaway for the opulent man.
- Service Service Service.
Men, especially Indians, like to be served. A tradition imbibed since childhood, men love getaways that focus on service. An on call butler service is much desired, the idea being that he has his own ‘Man Friday’ and each whim (no matter how difficult) can easily be fulfilled. Many hotels offer butler services for their presidential rooms and suites. For the adventurous man, try V Resorts Black – small luxury hamlets offering offbeat experiences with butler services.
- Technology – Actually Wifi.
Men don’t care where they are – in the heart of a city or way out in the boonies. Some things are necessary – and Wifi is one of them. Wifi needs to be up to speed and preferably non-chargeable. For the technology junkies, choose the Starwood Group of stays, where apart from wireless options, I-Phones can be used for check-in, mirrors exhibit weather updates and there are robots for butlers!
Men like their brands, even in the travel space. While opting for new destinations / cruises / offbeat vacations, men usually stick with the hotels whose brand is known in the category like – &Beyond for wildlife getaways in Africa, India; One and Only for beach destinations and so on. For the offbeat vacation seeker, reliance on Tripadvisor is high – the said resort must be number one in its category!
- Its all about bathrooms.
Did you know where men recognize luxury? Yes, in the bathroom. The Luxury seeker loves his remote controlled Toto, unique shaped tub, Jacuzzi and multiple showers. Add a bottle of champagne and two crystal glasses on the marble counter and he’s all set!